Do-it-yourself Training from DIY Marketing

You Can Learn Marketing

At DIY Marketing, we embrace a concept that pays long-term dividends for you and your company: We train your staff to take your marketing campaigns from dull to dazzling.

If you’re at that in-between stage where you don’t think a full-time marketing staff member makes sense but you’re tired of lackluster agency performance, it might be time to “do it yourself.”

You might be thinking: How can our marketing be knocking-it-outta-the-park when no one on staff has a marketing degree? Good news: marketing doesn’t have to be the same complex, time-consuming effort it used to be.

Marketing simply connects potential customers with your products and services.

The heart of marketing is storytelling. And who better to tell your story than your staff? They have a passion for what they do and what your company represents. They are your all stars.

Partnering with you and your staff, we will guide you through:

  • Creating a marketing campaign
  • Executing the plan
  • Analyzing the results, and
  • Fine-tuning the effort along the way.

Clients of DIY Marketing are from a broad spectrum of industries, from legal to finance to healthcare and beyond. If you want to generate more leads and sales, then DIY Marketing can come alongside you to achieve success.

When You Know You Can "DIY" Marketing

You’ve been through a couple of agencies, maybe even a couple of consultants. Results were mixed. At the end of the day, you often think, “We could do this ourselves if someone would just give us a how-to.”

We can help. Teaching you how to grow your business is our business. We’ll help position your company for growth – like we did for a nationally recognized weight-loss physician. He invested in personalized training for his jack-of-all-trades office assistant.

When DIY Marketing sat down with the doctor to talk about the marketing agency he had tried, Charlie told us, “We saw some new patients, but the marketing services weren’t what we needed. They didn’t really ‘get us.’”

So, Charlie moved on to another agency. The options weren’t much better.

“One company wanted to rebrand us, while another company was just unaffordable,” he said.

After reflecting on the challenges they experienced, Charlie decided it was time to try their hand at marketing themselves. So he invested in training for his office assistant. He expanded her professional development – her skills grew while helping the practice grow.

Through our engaging training, Charlie benefitted from a marketing campaign better suited to his practice while realizing tens of thousands of dollars in savings.

Marketing Training Program

Marketing campaign planning

Do you sell products or services? Then you need a marketing plan to help you define who your target customers are,where to find those customers, and how to get more of those customers. Every good marketing campaign starts with a marketing plan, so that's where we start our training.

Marketing campaign execution

How will you put your marketing plan into action? With your marketing plan in hand, you'll be ready to hit the ground running. We work with your staff to prioritize tactics, monitor performance, and adjust the campaign along the way to ensure optimal performance. We make sure you’re getting the best results for your efforts.

Marketing campaign advocacy

Are you working with a marketing agency? If you’re not sure what they're doing, or not sure if what they're doing is even effective, you have another option. You can save money while increasing efficiency. We can teach your staff the fundamentals to make sure you're getting the results you're paying for.

Marketing campaign analysis

Is your marketing campaign effective? If you or your marketing agency have been running a marketing campaign, how do you know it’s working? To be 100 percent sure it is, we'll teach your staff our data-driven approach to ensure your marketing campaign is performing as it should be.

Website design & content

Are you missing out on new business? Your website is your online billboard, advertising your products and services. It has to catch attention. It has to be easy to find. It has to be easy to navigate and explore. If it isn't, you're missing out on buyers. We teach you how to assess and improve your website.

Print media

Do you know how print media can help? Print media still is still an effective marketing tool. Think business cards, sales brochures, and mailers. Not even sure what print materials you need? That's OK. We'll help you make those decisions so you’re investing in the right items.

Branding & graphic design

What does your branding say about you? Your branding, graphic design, colors, and style all need to bolster your mission and message. If you've started a new business, acquired a company, gone through a merger, or changed the name of your business, it's time to take a fresh look at your branding.

Media

How compelling is your story? Think of your favorite movie – it immediately jumps to mind. That's the power of video. Compelling video tells your story in a memorable and engaging way. We teach you what you need to craft video that will tell your story; potential customers will remember you.

Podcasting

Have you ever listened to a podcast? Podcasts are a powerful way to reach people, and for the right businesses, it can be the perfect way to position you as an expert. If you want to start your own podcast, we’ll help you produce it. We can teach you how to use podcasting as an effective marketing tactic.

Social media management

How influential is social media? Very. Social media remains a valuable asset in promoting your business, establishing you and your company as an authority, building relationships, and garnering trust. We'll train your staff to manage social media channels and create content that promotes engagement.

Search engine optimization

Is your website easy to find? Search engine optimization, also known as SEO, is a tactic to increase traffic to your website. It uses keywords to encourage Google search rankings. We'll teach you how to audit and then optimize your website to ensure it is SEO friendly, capturing more free search engine traffic.

Paid search

Are your buyers seeing your company online? Paid search, also known as PPC or pay-per click advertising, is a method you can use to advertise your business on search engines and social media channels. We’ll teach you what you need to know about paid search campaigns to secure a solid return on your investment.

When "DIY" Marketing Makes Cents

If you want to save money and improve your return on investment, it might be time to “do it yourself.”  Contact DIY Marketing to see if our training program would be a fit.