Do-it-yourself Training

At DIY Marketing, we hit on a concept that pays dividends, not only to our company, but to businesses like yours: We train your staff to handle your marketing campaigns. 

We know what you might be thinking. How can that happen when no one on staff has a degree in marketing? Honestly, marketing doesn’t have to be the same complicated, time-consuming endeavor it used to be.

Marketing simply connects potential customers with your products and services. The heart of marketing is storytelling. Who better to tell your story than your staff who has a passion for what they do and what your company represents?!

We have the marketing expertise to guide you through creating a marketing campaign, executing the plan, assessing the results, and fine-tuning the effort along the way.

Clients of DIY Marketing cover a broad spectrum of industries, from legal to financial to healthcare and more. If your company has a desire to generate more leads and sales, then DIY Marketing can partner with you to make that happen.

Here is an overview of how we can help…

Marketing Training Program

Marketing campaign planning

If you have products or services to sell, you need a marketing plan to help you define who your target customers are, where to find those customers, and how to get more of those customers. Every good marketing campaign starts with a marketing plan, so that's where training begins.

Marketing campaign execution

With that marketing plan in hand, you'll be ready to hit the ground running. We can work with your staff to prioritize your marketing needs, monitor performance of the campaign, and adjust the campaign along the way to ensure optimal performance. We're your "guide on the side."

Marketing campaign advocacy

Working with a marketing agency today? Not sure what they're doing? Not sure if what they're doing is even effective? We can teach your staff the fundamentals they need to know to make sure you're getting what you're paying for (and the campaign is performing well).

Marketing campaign analysis

You or your marketing agency have been running a marketing campaign for awhile. It seems like it's working, but you're not 100% sure. That's where we'll teach your staff about our data-driven approach to be ensure your marketing campaign is performing as it should be.

Website design & content

Your website is your online billboard, advertising your products and services. Your website should be search-engine friendly AND user-friendly because if it isn't, you're missing out on new business. We teach you how to assess and improve your website.

Print media

Print media still has a role to play in a comprehensive marketing campaign. Think business cards, sales brochures, and mailers. Not even sure what print materials you need? That's OK. We'll help you and your staff make those decisions so you're investing in only those print materials you need.

Branding & graphic design

Your branding, graphic design, colors, and style all need to bolster your mission and message. If you've started a new business, acquired a business, merged with another business, or changed the name of your business, it's time to take a fresh look at your branding.

Media

What's your favorite movie? Everyone has one, maybe even two or three. That's the power of video. Compelling video tells your story in a way that makes potential customers remember. We teach you what you need to craft compelling video that will tell your story in a way potential customers won't forget.

Podcasting

Podcasts continue to be a popular way to reach people, and for the right businesses, it can be the perfect way to position you as an expert in your industry. If you want to start your own podcast, we will work with you to produce it. We can teach you how to utilize podcasting as a marketing tactic.

Social media management

Social media remains a valuable asset in promoting your business, establishing you and your company as an authority, building relationships, and garnering trust. We'll train your staff to manage your social media channels and create content that promotes engagement with your followers.

Search engine optimization

Search engine optimization, also known is SEO, is a tactic by which you can increase traffic to your website from search engines like Google. We'll teach you how to audit and then optimize your website to ensure that it is SEO friendly, capturing more free search engine traffic than it is today.

Paid search

Paid search, also known as PPC or pay-per click advertising, is a tactic you can use to advertise your business on search engines and social media channels. We’ll teach you what you need to know about your paid search campaigns to know that you're generating solid return on investment.

When You Know You Can "DIY" Marketing

You’ve been through a couple of agencies, maybe even a couple of consultants.  Results were mixed.  At the end of the day, you’re thinking, “We can do this ourselves if someone would just provide guidance.”

We can help.  Teaching you what you need to do to grow your own business is our business.  We’ll help position your business for growth like we did with a nationally recognized weight-loss physician who invested in one-on-one training for his jack-of-all-trades office assistant.

When DIY Marketing sat down with him to talk about the marketing agency he tried, Charlie told us, “We saw some new patients, but the marketing services weren’t what we needed. They didn’t really ‘get us.’”

So, Charlie moved on to find another agency. The search wasn’t much better.

“One company wanted to rebrand us, while another company was just unaffordable,” he said.

After reflecting on the challenges they experienced, Charlie decided it was time to try their hand at marketing the practice themselves. So, he invested in training for his office assistant, supporting her professional development so she grows while helping the practice grow.

Through the engaging nature of DIY Marketing’s training, Charlie enjoyed a marketing campaign better suited to his practice while realizing tens of thousands of dollars in savings.

When "DIY" Marketing Makes Cents

If you’re at that in-between stage where you don’t think a full-time marketing staff member makes sense but you’re tired of lackluster agency performance, it might be time to “do it yourself.”

If you want to save money and improve your return on investment, it might be time to “do it yourself.”

Contact DIY Marketing to see if our training program would be a fit.