If you have products or services to sell, you need a marketing plan to help you define who your target customers are, where to find those customers, and how to get more of those customers to your website or your physical location. Every good marketing campaign starts with a marketing plan.
With that marketing plan in hand, you'll be ready to hit the ground running. Don't have anyone internally working on marketing? No problem. We can tackle all of your marketing needs, monitor performance of the campaign, and adjust the campaign along the way to ensure optimal performance.
Working with a marketing agency today? Not sure what they're doing? Not sure if what they're doing is even effective? We can serve as your outside, objective third party to make sure you understand what you are paying for, what you are receiving, and what results you are realizing.
You or your marketing agency have been running a marketing campaign for awhile. It seems like it's working, but you're not 100% sure. That's where we could help by offering a fresh pair of eyes, looking over the results to see if the campaign is performing as well as it could be.
Your website is your online billboard, advertising your products and services. Your website should be search-engine friendly AND user-friendly because if it isn't, you're missing out on new business. We can assess your website and provide recommendations for improvement.
Print media still has a role to play in a comprehensive marketing campaign. Think business cards, sales brochures, and mailers. We can cover the full spectrum of print needs, from design to mailing to writing and more. Not even sure what print materials you need? That's OK. We'll help you make those decisions, too.
Your branding, graphic design, colors, and style all need to bolster your mission and message. If you've started a new business, acquired a business, merged with another business, or changed the name of your business, it's time to take a fresh look at your branding.
What's your favorite movie? Everyone has one, maybe even two or three. That's the power of video. Compelling video tells your story in a way that makes potential customers remember. We can help you craft compelling video that will tell your story in a way potential customers won't forget.
Podcasts continue to be a popular way to reach people, and for the right businesses, it can be the perfect way to position you as an expert in your industry. If you want to start your own podcast, we will work with you to produce it. We can also seek out opportunities to have you serve as a guest on other podcasts.
Social media remains a valuable asset in promoting your business, establishing you and your company as an authority, building relationships, and garnering trust. At your direction, we can manage your social media channels and create content that promotes engagement with your followers.
Search engine optimization, also known as SEO, is a tactic by which you can increase traffic to your website from search engines like Google. We'll audit and then optimize your website to ensure that it is SEO friendly, capturing more free search engine traffic than it is today.
Paid search, also known as PPC or pay-per click advertising, is a tactic you can use to advertise your business on search engines and social media channels. We’ll work with you to determine the best opportunities to advertise and manage your spend to ensure a solid return on investment.
With DIY Marketing and our network of trusted resources, we can help you like we helped Brian and his mid-size fence installation company.
His company didn’t experience the kind of increases in sales he projected from working with a marketing agency, so he turned to DIY Marketing. While we have a heart for teaching others to take control over their marketing, Brian felt the best fit would be providing marketing consulting services first and then employee training later once sales picked up.
Working with a preferred partner alongside our client, we created a marketing campaign. Brian’s company saw a 92% increase in leads year-over-year.
We operate differently than a full-service marketing agency, which means we’re flexible. We work with our clients on tailor-made solutions to fit both their goals and budgets.
For some clients, this might be simply tapping into our vast experience by hiring us to audit existing marketing campaigns, whether in-house or via an outside agency. Simply put, they want us to find out if they were getting their money’s worth.
For this law firm with offices and clients across the U.S., we worked as advocates. The company had been paying $65,000 each month to a digital marketing services agency. It would have been easy for us to say, “Our team can do that same work for $50,000 a month, saving you nearly $200,000 a year.” But we did not approach the client like that. Our clients wanted reassurance they already had a great company in their corner.
We reviewed the contract to determine what services were included in the scope and matched them up with agency-provided deliverables.
While our client made regular payments, they were not sure of what specific services they were receiving, or if the marketing campaign was netting enough new business to justify the expense.
Why hire an advocate? Because their firm did not have the time or expertise to complete such an audit. We provided the objective analysis they were looking for.
Every business is distinct, has a different audience, and pursues its own mission. We take the time understand your business and work with you to craft a targeted, results-driven marketing campaign. We work side-by-side with you to ensure you fully grasp the tactics so you never have to wonder about the campaign details or if its successful.
Our marketing campaigns have helped other business owners realize double- and triple-digit growth. How would that kind of growth benefit your business?
DIY Marketing teaches business owners, managers, and key staff what it takes to grow their companies in a measurable, profitable way.
Call us today at (717) 693-7074 and ask for Claudia Pennington to schedule a consultation call.
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