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What you will learn?

1

Lead Generation

What is a lead, i.e. potential customers?  Who needs leads?  Where do you go to find leads?

2

Marketing to Generate Leads

How do you build authority and trust with leads? How do you demonstrate the value you provide that would make someone want to buy your products or services?

3

Marketing Online to Generate Leads

What does it mean to do marketing online?  Why should you market your business online?  How should you market your business online to generate leads?