Helpful tips for small businesses on the subject of search engine optimization, ecommerce, website improvements, and more.

How to Read Marketing Reports

When it comes to marketing, the one thing you must know is how to read your reports. Why? It’s quite simple: If you can’t read


Claudia Pennington


Claudia's Background

Working for a marketing firm and seeing what small businesses paid for these services, I was astonished; the fees were often out of the reach. I wanted to do something about it, to make marketing more affordable. Welcome to DIY Marketing. Our process involves four steps: Plan, Do, Check, and Act. We’ll help you plan your campaign. We’ll teach you how to run it. And, we’ll show you how to measure your campaign’s success.